My favorite days as a brand strategist are when persistent, daunting problems flip from dead-end to starting point. Problems often hold truth and insight that, once wrestled with, become distinct opportunities. I enjoy the transformative process of reframing problems with teams and looking in unexpected places for insight and inspiration.

Most recently, I have had the great opportunity to:

• Create a strategy for a multi-billion dollar company as they articulate and activate their corporate culture,

• Consult on a Times Square billboard for an innovative shape wear brand,

• Guide a national non-profit to reimagine their corporate sponsorship strategy, 

• Develop the brand strategy and positioning for a new CPG product, and 

• Name new products and company offerings and more.